11th March 2011
The internet is a world of extremes, success and failures could literally happen overnight. The speed by which, for example you can have web pages listed on first pages of Google could bring immediate and substantial amount of money to your business, literally overnight. The same speed however that leads to this immediate success could cause a complete devastation to people and business owners who find that their reputation has been tarnished almost overnight.
The good news however, is that with the principle of ‘easy come easy go’, listings of web pages on the first pages of the search engines are constantly changing which means that it is possible for negative information to disappear from the first pages of the search engines and be replaced by positive information fairly quickly. Speed is the key and the quicker you act the easier the task is. This should be somewhat comforting to those who sustain online reputation attacks because the knowledge that nothing on the internet is set in stone, gives you the opportunity to replace negative comments with positive ones. The same rules of extremes apply to videos and personal information which appear online.
Because of the extremely high volume of information, which is being posted daily on the internet, what is prominent today becomes little known tomorrow and high audience could turn into low volumes over a period of time and sometimes instantly.
In fact, if you search the internet for almost anything, you will struggle to find internet pages which were posted before 2008. Another, very encouraging set of statistics which reflect the extremes by which the internet operates is to do with the clicking habits of web users. It shows that results on the first page of Google receive 89% of the clicks, results on the second page receive 4.37 of clicks, results on the third page receive 2.42%, results on the forth page receive 1.07% and results on the remaining pages receive a total of less than 1% of the clicks. This means that 93.3 out of 100 people find results on page 3 and below irrelevant. As a result the vast majority of the people would not bother searching beyond the third page. This, in fact, is good news for anyone who suffers an online reputation attack.
It means that most online reputation attacks could be defeated or at least be pushed down to obscurity. If you are interested in the full click through statistics, you can find them below. The numbers of course, fluctuate all the time but could be regarded as a true reflection of the searching habits of the internet population.
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- The third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic
- The next 10 results (normally listed on the second page of results) received 4.37%
- The third page receives a total of 2.42%
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.