Google and its very clever Auto-Suggestions, is it online defamation?

Any Google user knows that typing a search term into Google gives up a number of auto-suggestions i.e. if you type George you will get suggestions for ‘Michael’ ‘Clooney’ and ‘Harrison’, among others. For most people this is thought of as a time saving and expeditious tool to make online searching even easier. However, for others it can actually lead to some of the worst online defamation.

Take the recent example of Bettina Wulff, the wife of the former German President who is currently suing Google for the auto suggestions of ‘prostitution’ and ‘escort’ whenever her name is typed into Google. Google’s position is that this is an ‘algorithmic’ issue and it mirrors the popularity of search terms on an objective basis.

I agree wholeheartedly with Ms. Wulff’s action. I probably would have advised her to do the same thing.

The Google algorithm is created and programmed by Google and not intended to create <a href=”” style=”font-size: 13px; color: rgb(144

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