It is only when you wake up one morning to the devastating reality of seeing your business reputation being tarnished all over the internet that you can fully appreciate the benefits of having in place a reliable online reputation alarm system.
Would any person in their right mind wait until a fire occurs before seriously considering taking out an insurance policy? Surely not. Online reputation attacks spread on the internet (and then continue to spread off-line), in the same way that every fire starts with a single spark, which then turns rapidly into massive balls of fire that burn and raze to the ground everything you ever worked for. Online reputation attacks tend to spread so fast that they can finish off any business, which is not well equipped to deal with them.
The larger your business is, the stronger the flames. After all, fire has never been known to be deterred by the size of the bush and this is a fact. There is simple mathematics to all of this. The more inflammatory the internet posting about your business is, the quicker it will normally spread – by blogs, web links, twitter, facebook and emails. A single link to a defamatory website about your business can be sent out by email to a mailing list which could contain thousands of subscribers in less than 5 minutes.