How To Destroy A Reputation In 5 Minutes. Don’t Repeat At Home!!!
Everyone has got their own soft spot. Depending on your profession, being called by a particular name in public, could cause you a lot of damage and harm your career. For a doctor, being commonly described as ‘negligent’, for a solicitor, being described as ‘incompetent’, for a builder, being described as ‘a cowboy’ or for a teacher, being described as ‘stupid’, would be regarded by any of these people as a personal attack on their reputation and integrity.
But not all insults are as harmful as the insult suffered by a top civil servant who worked as a social worker for the Children’s Service at a District Council in the North of the country. Having specialised for many years in children with learning difficulties and having achieved a tremendous professional respectability within his County Council and beyond, Stuart Granville (not his real name) was surprised to find out from a colleague that upon searching his name on the internet, the top three results that came out were news stories about social workers who had been jailed having been convicted of offences involving child pornography.
The news stories were not about Stuart Granville at all, but for one reason or another, they appeared at the top of the search pages against the search term ‘Stuart Granville’. The implications of this, as you can imagine were very serious for Stuart. The association of his name, as someone who has been working with children, with articles about convicted child molesters were damaging to him beyond comprehension.